EYEWEAR FOR WOMEN AUTUMN WINTER 2003

With eyewear being considered a serious fashion accessory this autumn winter 2003 eyewear trends have become very dominant and all these key designs and styles are available for women at 20-20 Optical Store.

Maximum impact “celebrity” glasses continue to dominate the catwalks. Rimless tinted lenses, updated for winter with diamante-trimmed arms at Versace and Gucci sit alongside bigger plastic retro frames with darker lenses from Dolce&Gabbana Eyewear. An emphasis on aviator shapes still continues to influence the “celebrity” trend. A more directional trend for sunglasses is the sci-fi look illustrated well on ultra-slim glasses, like Dior, which are covered in diamante, or large superhero styles at Dolce&Gabbana Eyewear. Futuristic shapes, colour and styles; metallic, sparkle, iridescent lenses and bug-eyed, wraparound styles are still strongly featured, while neons and primary brights give a fresh look when applied to sporty sunglass styles, such as the neon-rimmed aviators or wraparound frames as seen at Dior with dark lenses.

Housing one of the largest eyewear collections in Europe and located in over 15,000 square footage of London’s Tottenham Court Road, 20-20 Optical Store is Europe’s leading visionary and innovative eyewear and eye care retailer.

Alongside own-brand frames Matasa, Sakura, Scaasi and Maurice Levitta, 20-20 Optical Store offer a selection of over 5,000 high designer brand frames. Light-weight and super-strong titanium and totally funky plastic frames dominate the current trend in materials. Rimless or “frame-less” designs have also enjoyed increased interest from both men and women alike. Popular amongst chic and quietly sophisticated women are the Takeo Kikuchi and Silhouette ranges, whilst the more mature, discerning women prefers the Cartier, 18 carat Tsuki or Fred frames on offer.

All these key designs and styles are available for women at 20-20 Optical Store.

With its contemporary fashion-led interior, the store offers a lifestyle approach to eyewear and eye care. A full service nail bar by Nails Inc. and a leading café, Apostrophe, along with some of the UK’s most cutting edge eye care equipment including the revolutionary Optomap™ are just some of the services that demonstrate how 20-20 Optical Store has altered the face of the optical industry.

For free samples or press appointments to view 20-20 Optical Store please contact Isobel Klempka at Fearnhurst PR on 020 7499 3334 or email iklempka@fernhurstpr.com