Award Winning London Optician
20/20 Optical Store is an award winning London based optician that has been going from strength to strength since it was founded in 1993.
It recently won the optician industry’s “Large High Street Practice of the Year” award and is a constant focus of press attention.
Customers and industry experts are continually impressed with the company’s commitment to efficient, friendly service and affordability.
20/20 Optical Store started off as a contact lens practice set up to provide affordable contact lenses with free aftercare and fast, efficient service. Although the company has expanded significantly, contact lenses remain an integral part of the business. However, it now also offers a range of designer glasses and sunglasses also at great prices.
One of the reasons for 20/20’s success as a London optician is that the store works hard to improve the user’s experience.
Managing director, Steven Isaacs says:
“Our aim is to make a visit to the optician as exciting and rewarding as any shopping trip in London’s West End”.
As a result the optical store has a nail bar just inside the door and a café at the back and live music. In addition it has the largest selection of frames in one optician in the whole of London, and possibly in Europe.

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