EYEWEAR FOR MEN AUTUMN WINTER 2003

Eyewear is becoming more and more prominent as a fashion accessory and things are no different this Autumn Winter 2003.

Sunglasses go retro for winter. Rectangular frames and oversized rock styles sit alongside the pure pimp - look at Gucci! Lenses are dark brown, black, or subtly tinted - never has nerd looked so cool! For winter Valentino took inspiration from Buddy Holly, with thick, rimmed rectangular reading glasses. Following through from the women’s trend, Aviator sunglasses are still cool for winter, particularly when silver frames are updated with Michael Jackson style silver mirrored lenses for a modern retro feel. Gold frames are also a key look with brown lenses from Romeo Gigli. Prescription eyewear is available in many sunglass designs, pending approval with 20-20s on-site technicians.

Housing one of the largest eyewear collections in Europe and consuming over 15,000 square footage of London’s Tottenham Court Road, 20-20 Optical Store is Europe’s leading visionary and innovative eyewear and eye care retailer.

Alongside own-brand frames Matasa, Sakura, Scaasi and Maurice Levitta, 20-20 Optical Store offer a selection of over 5,000 high designer brand frames. Light-weight and super-strong titanium and totally funky plastic frames dominate the current trend in materials. Rimless or “frame-less” designs have also enjoyed increased interest from both men and women alike. Popular amongst sporty men are the Oakley and Nike ranges, whilst the more mature, discerning type prefers the Fred, Cartier, or Mont Blanc frames on offer.

All these key designs and styles are available for men at 20-20 Optical Store.

With its contemporary fashion-led interior, the store offers a lifestyle approach to eyewear and eye care. A full service nail bar, Nails Inc. and a leading café along with some of the UK’s most cutting edge eye care equipment including the revolutionary Optomap™ are just some of the services that demonstrate how 20-20 Optical Store has revolutionised altered the face of the optical industry.

For free samples or press appointments to view 20-20 Optical Store please contact Isobel Klempka at Fearnhurst PR on 020 7499 3334 or email iklempka@fernhurstpr.com