The 2020 Company Ethos

At 20/20 we are dedicated to providing you with 20/20 vision (100% sight!) as far as possible utilising Nidek technology to accurately determine your prescription.

In order to thoroughly check your eye health, our Optomap retinal camera allows us to look at up to 200 degrees of the back of your eye. We use this in addition to conventional instruments to check the retina. The health of the front of your eye is checked using microscopes giving magnification of up to 40 X zoom.

We believe that communication is the key to your satisfaction at 20/20 and every attempt is made to ensure that you understand what is happening with your eyes.

We want your spectacles to look funky and suit your pocket at the same time, so interest-free options and fabulous offers are always available.

Contact lenses are available on direct debit as well as interest-free. As we believe that your time is valuable, we strive for an efficient service within one hour. In keeping with this belief, our stock of contact and spectacle lenses is so extensive that most of you will enjoy a same-day service!! We offer all of this 7 days a week.

We believe that the 20/20 experience is about seeing things DIFFERENTLY: a lifestyle approach in a unique environment offering enjoyment and freedom of choice.

The 2020 Company History

August 1993 saw the genesis of 20/20 Optical Store. We decided that it was time the public were offered good quick optical services and contact lenses at affordable prices.

Our emphasis on affordable contact lenses, free contact lens aftercare and swift efficient service led to a rapid growth taking the Tottenham Court Road store from a staff of six to over one hundred by the end of 1997.

Eyewear quickly became part of the equation and now we boast possibly the largest selection of designer frames in a single store in London, if not Europe.

We have committed ourselves to ongoing improvement of professional services. In July 2001, 20/20 became the first optometry store in the world to offer revolutionary Optomap retinal imaging as part of its basic patient care regime.

Currently, 20/20 is supported by over 180,000 customers and is growing each day.